WHAT IS SPA BRAND?

   First of all, SPA stands for ‘Specialty store retailer of Private label Apparel’, referring to a brand do the whole processes from production to distribution. SPA brands are rising because it sufficient the customer’s need by cost efficiency from mass production and quick apparel circulation. In other words, SPA is a clothing retail strategy of its efficient and reasonable price labeling, quick trends adoptability, and well known branches.

  SPA is also known as “fast fashion” which comes from the phrase “fast food”. In fact, fast fashion is also often called as “Mc-fashion” which originated from the term, popular fast food chain, McDonalds.

 

There are two significant characteristics of SPA Brands.

First one is Cost Efficiency. Compared to conventional retail stores, fast fashion brands produce new clothes more frequently and rapidly. In contrast to the conventional system involving three market agents naming producer, supplier, and consumer, the SPA process operates between two agents only: producer & supplier-consumer. In other words, by reducing three steps to two steps, companies can reduce the time to create trendy cloths at a reduced price. SPA’s integrated system shows that retailers simplified the process by taking charge of everything from designing and manufacturing to distributing and selling. Such simplified distribution, which drastically cuts marketing expenses, SPA retailers are able to offer low prices to consumers. For instance, in Spain retail branch ZARA, new clothes are brought into the showrooms twice a week.

The second feature is Quick adaption of Trend. SPA strategy is gaining more popularity because it quickly adopts the latest trends. One of the most successful cases of SPA strategy, Japanese brand UNIQLO's swift reaction to customers' responses and needs heavily influences on its manufacturing process. UNIQLO's marketing team gathers responses from consumers through several methods, such as customer feedback sheets placed in their stores and regular surveys. Integrating his feedback into their production cycle, brands try to incorporate emerging style trends in various ways.

The reason why SPA strategy is gaining world-wide popularity is that it is low-priced. Consumers are satisfied with the fact that they can wear clothes of the latest trend with reasonable price. SPA apparels often benchmark famous designers’ collections into their designs and manufacture their own brand’s products through a distributor that specializes in retail stores. Although clothes are mass-produced with a quick apparel circulation, customers do not run into the same clothes the second time of their visit to the retail shop. Another reason lies in their pleasant shopping environment. Consumers can easily access the store and try clothes on in the fitting rooms as much as they want without interruption. This is different from high-priced department store.

How many percent of your clothes are from SPA brand? How often you visit SPA store when you go shopping? Any your favourite SPA brand? Please Leave a comment? :)

reference: Wikipedia